way to win
Media Relations Coordinator: Develops and drives public relations program to build Way to Win’s national brand. Helped place stories in The New York Times, The Washington Post, The Atlantic and MSNBC. Responsible for national media rollouts. Manages external public relations and develops strategy for earned and social media. Works cross departmentally to ensure messaging and earned media priorities are aligned with overall goals of the organization. Developed and implemented the organization's rapid response protocol. Drafts and edits media material including press releases, talking points and strategy memos. Preps senior directors for press interviews. Develops social media content and influencer tool kits for product launches. Manages all social media accounts (Facebook, Twitter and Instagram) for Way to Win and their additional brands.
communications strategy | social media management | public relations | copy writing
examples can be viewed below
Develops and drives public relations program to build Way to Win’s national brand. Helped place stories in The New York Times, The Washington Post, The Atlantic and MSNBC. Responsible for national media rollouts.
Developed and executed the viral social media campaign strategy for a political advertisement recognized in Fast Company's 2021 Innovation by Design awards.
Manages all social media accounts (Facebook, Twitter and Instagram) for Way to Win and their additional brands.
